Top 5 reasons to get a professional email address for your business
I believe you’ve owned a personal email address before, right? gmail or yahoo or hotmail etc.
And if you’re like me, you probably tried to ensure that your email address had no extra characters apart from your official name.
Why is that?
Because you want your personal email address to look professional and memorable, right?
But most free email platforms don’t give you that liberty especially if your name is not unique. So instead of email@example.com, you get firstname.lastname@example.org. Like, wtf.
But at least that’s a personal email address for sharing with friends. You can let it slide. But that won’t cut it for your business clients, and certainly not for business marketing.
If I intend to transact with you and you give me such a cluttered email address, you best bet I’ll have second thoughts.
So any business that intends to communicate with clients should have and must have a professional email address for their business, lest they risk losing prospective clients. And here are more reasons.
1. You look professional
They say the first impression is the last impression.
And what do we use mostly when onboarding a new client online? Email.
So when a client opens their email and sees an unprofessional email address, they’re most likely not going to respond to it, and you’ll have lost them.
But a clean address with a business name gives a professional appeal and shows how serious you are about your business.
With a custom email, you have the ability to use any words in the address. And by avoiding special characters and numbers, your email address becomes memorable and neat.
Furthermore, since you’re most likely going to be using your business’ name as the domain, it becomes easier for the client to remember your business. And that’s what we call branding your business.
3. Free advertising
When you use free emails, you’re advertising the email provider.
But when you use your own professional email address with your business name as the domain, you’re spreading the word about your business which helps with your marketing effort.
Every time you send marketing emails to multiple people at the same time, your business name pops up, compared to using free emails with third party domains. Talk about business marketing 101.
4. Builds trust and credibility
Businesses can never exist where there’s no trust. So if you want to do business, you must ensure there’s mutual trust.
And as said earlier, your email address can make or break this trust. I mean, anyone can own a generic email. But if you have your own custom address, it shows you’re serious about your business. And it builds customer trust.
And with custom emails, you can have an email for customer support, sales, billing, giving the illusion of a diversified company.
5. Better security features
Regular email addresses have been known to face hacking problems. And hacking is not good for business. Imagine your client’s personal information leaking into wrong hands?
Or you get sued for billions when that information lands on the wrong hands, like Yahoo?
But with a professional custom email, you have the liberty to add extra layers of security. You’re also protected from sharing domains with dedicated hosting giving you isolated protection in case of mass hacking unlike shared hosting.
Additionally, you have the ability for conducting backups to allow you to restore information when your server crashes, unlike a regular email address.
How to set up a custom email address
1. Establish your domain
When setting up a custom email address, you must select a domain name. This is the second part of your email address that comes before .com.
Ideally, it should be something memorable like your business name or your website’s name. Eg. melaninmarkets.com
From this domain is where you build other extensions of emails like email@example.com, firstname.lastname@example.org etc.
2. Identify a host
Emails use space. They need to have a host that will provide the space as well as other security features. There’s shared hosting and dedicated hosting and it depends on the amount of security you need with each.
Of course you can host your email on your own server but that’s just reinventing the wheel and unnecessarily wasting resources.
So the best thing is to identify a host that fits your budget and has exceptional services.
Ideally, the hosting company for your website will usually have email hosting services as well and you can go with that. Examples: Godaddy, Name.com, Google G-suite, etc.
3. Create your business email addresses
Once you have a domain and a hosting service, you can create your email addresses. Depending on your requirements, you can create as many as you need or for every user in your business. The pricing varies with each host.